Holiday Shopping Budget Channel Allocator
The 41% small-business default comes from an Intuit QuickBooks/US Chamber of Commerce survey of 6,000 US consumers (September 2025), up from 36% the year before — a starting point, not a rule.
Free holiday shopping budget allocator by channel — split your total budget across small business, big-box retail, and online, anchored on the 2026 survey finding that shoppers plan to direct 41% of holiday spending to small businesses.
How it works
- Enter your total holiday shopping budget
- Adjust the small-business share (default 41%, per a 2025 Intuit QuickBooks/US Chamber survey)
- Split the rest between big-box retail and online, and see the dollar amount for each channel
Frequently asked questions
Why 41% by default?
That's the share of 2026 holiday spending shoppers told Intuit QuickBooks and the US Chamber of Commerce they plan to direct to small businesses (survey of 6,000 consumers, September 2025) — up from 36% the year before. It's a starting point, not a rule; adjust the slider freely.
How is this different from the holiday gift budget tracker?
That tool budgets per recipient (who you're buying for). This one budgets per channel — where you're buying from (small business, big-box retail, or online) — regardless of who the gifts are for.
Related tools
From the blog
Update history
- 2026-09-28 Launched: channel-based holiday budget allocator (small business / big-box / online) with an adjustable 41% small-business default from the 2025 Intuit QuickBooks/US Chamber survey. Entirely client-side.